$71.2 BILLION – this is the revenue generated by online sales in the first quarter of 2014 for the US region alone. If this doesn’t convince you, then perhaps it would be better to state that not all online shoppers head over to Amazon, eBay or Google to make their purchases. They do prefer other online shopping opportunities but only if they are made aware of it. Most of the time, small businesses shy away from the use of engaging marketing materials due to the perception that these giants dominate the online market.
Catalogs are great for presenting your worth to prospective customers and for giving them reason enough to choose your products and services over others. As statistics show, one out of every two shoppers browses a catalog before making their online purchase decision. The average print catalog generates $4 in sales and costs only $1 to produce. If you were to evaluate the cost value benefits of the catalogs, then you would see that the return on the investment is considerably large.
If such is the potential of a print catalog, just imagine the sales that you would be able to achieve with a digital catalog. The digital edition is way better any day because:
- It reaches the global consumer population at the click of a button.
- It is easy to update the contents as per the latest information available.
- You can make the catalog interactive with the use of pdf to flipbook converting software.
- You can monetize your digital editions by integrating ads and promotion content within it.
- It is possible to add audio-visual components in it to make it even more engaging.
- By adding social media options, you enable readers to share your digital catalog to others which in turn increases its intended reach.
Digital catalogs are great for making your sales pitch in an interesting manner where the consumer does not get bored out of going through complex technical specifications or cliched statements. Moreover, they are accessible over various devices, especially on mobile devices such as tablets and smartphones. With this convenient accessibility, people are more likely to go through your catalog before making a purchase. After all, they can get a wide range of products to choose from anywhere but in the palm of there hand is most convenient.
Such interactive digital catalogs help you to connect with your target customers and also relieves them from going through lengthy text. With minor changes to the presentation of the marketing material, you significantly increase the chances for ensuring greater sales volume along with better conversion rates. All of this contributes to driving growth for your online business.
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