How Digital Catalogs Help in Driving Sales for Your Online Business

$71.2 BILLION – this is the revenue generated by online sales in the first quarter of 2014 for the US region alone. If this doesn’t convince you, then perhaps it would be better to state that not all online shoppers head over to Amazon, eBay or Google to make their purchases. They do prefer other online shopping opportunities but only if they are made aware of it. Most of the time, small businesses shy away from the use of engaging marketing materials due to the perception that these giants dominate the online market.

Catalogs are great for presenting your worth to prospective customers and for giving them reason enough to choose your products and services over others. As statistics show, one out of every two shoppers browses a catalog before making their online purchase decision. The average print catalog generates $4 in sales and costs only $1 to produce. If you were to evaluate the cost value benefits of the catalogs, then you would see that the return on the investment is considerably large.

If such is the potential of a print catalog, just imagine the sales that you would be able to achieve with a digital catalog. The digital edition is way better any day because:

• It reaches the global consumer population at the click of a button.
• It is easy to update the contents as per the latest information available.
• You can make the catalog interactive with the use of pdf to flipbook converting software.
• You can monetize your digital editions by integrating ads and promotion content within it.
• It is possible to add audio-visual components in it to make it even more engaging.
• By adding social media options, you enable readers to share your digital catalog to others which in turn increases its intended reach.

Digital catalogs are great for making your sales pitch in an interesting manner where the consumer does not get bored out of going through complex technical specifications or cliched statements. Moreover, they are accessible over various devices, especially on mobile devices such as tablets and smartphones. With this convenient accessibility, people are more likely to go through your catalog before making a purchase. After all, they can get a wide range of products to choose from anywhere but in the palm of there hand is most convenient.

Such interactive digital catalogs help you to connect with your target customers and also relieves them from going through lengthy text. With minor changes to the presentation of the marketing material, you significantly increase the chances for ensuring greater sales volume along with better conversion rates. All of this contributes to driving growth for your online business.

Using PDF to Flipbook Software to Break into the Essential World of Mobile Content

The upcoming generation is the definition of multi-tasking. It's something everyone is doing at home, on the way to work, at work, and on the way home from work. We are using our mobile devices in conjunction with our other electronics to do as many things as we can all at once. This behavior is influencing marketers to react and adapt to a new consumer. In order to better promote products, marketers are turning to mobile publishing in order to get content in front of consumers. Multi-tasking isn't a symptom of distraction but rather when consumers pull out their smart phones they do it with a purpose in mind making it all the more necessary to use a “mobile first” approach to bring content to readers.

In order for publishers to make an impact, all they must do is make their content available and ready  for consumption on smart phones and tablets as these devices are taking over. They already play a massive role in this industry and that role is only looking to grow in the future. Even the statistics can back that up.

• 44% of cell phone users have slept with their cell phones beside the bed so they don’t miss a notification.
• 28.85% of all emails are opened on phones and 10.16% are opened on tablets.
• Mobile web adoption is growing 8 times faster than it did in the 1990's or early 2000's.

With a market this influential you have no option but to jump in and jump in fast. With new technology you can convert PDFs to flipbooks in order to optimize them for mobile viewing. This software will also allow you to make your publications a more interesting experience for your readers by adding rich media and interactive elements. The key is to use software that is compatible with both Flash and HTML5 in order for it to look its best on both the desktop and on the go. Adopting this technology to make your publications accessible on both mobile and desktop devices is sure to propel your brand and product to new heights.

This is the format that modern day consumers are demanding; they want it to be accessible, engaging, and responsive. If you can't meet these demands consumers won’t think twice about finding another publication that can. Right now there are no options, go digital and go mobile or get lost in the dust. With more advanced mobile technology staged to hit the market this year, now is the time to make the transition!